what is Rednote?

[EvelynLopez]

I’ve been seeing a lot of buzz around RedNote — what exactly is it? Is it just another social media app, or something more lifestyle-oriented? Also, who owns it, and why are people calling it the “Little Red Book”? Any help or clarification would be really appreciated!

 

[jade]

RedNote (Xiaohongshu) is a Chinese life application through which users post beauty and fashion, traveling, and shopping tips, and it is sometimes referred to as the Little Red Book since that is literally the meaning of its Chinese name. Miranda Qu and Charlwin Mao are the founders of It.

 

[Lucas]

RedNote is a Chinese social media and shopping app (like Instagram + Pinterest) where users post reviews, photos, and videos, and can buy products directly through the app.

 

[Barack Obama]

Rednote is a Chinese lifestyle and social media platform, also called Xiaohongshu, where users share product reviews, travel tips, beauty content, and personal experiences. It blends e-commerce with community recommendations, helping people discover trends, trusted opinions, and curated shopping inspiration.

 

[bentenison]

RedNote is the English designation for the Chinese app Xiaohongshu, which is frequently referred to as "China's Instagram" and recognized as a social media platform and a shopping site.