How is upcoming data privacy legislation affecting your tracking strategy?

[noahpatterson]

Preparing for stricter cookie and tracking rules. What immediate pivots are you making in your web analytics setup?

 

[james_parker]

it makes it harder to track users without asking them first

 

[florida_man_2025]

it makes tracking harder so ads are becoming a bit less accurate for buyers

 

[jenniferjohnson]

Upcoming data privacy legislation—such as the EU’s GDPR updates, California’s CCPA/CPRA, and other national privacy laws—are reshaping tracking strategies by limiting how data can be collected, stored, and used. Companies must reduce reliance on third‑party cookies, adopt privacy‑first analytics, and obtain clearer consent. This increases focus on first‑party data collection, context‑based targeting, and anonymized insights to stay compliant while still measuring performance effectively.

 

[Colter]

Upcoming data privacy laws limit third-party cookies and user-level tracking, pushing strategies toward first-party data, consent-based tracking, and server-side analytics. Marketers must prioritize transparency, adopt privacy-safe tools, and rely more on aggregated insights to maintain performance while staying compliant.

 

[Alenaghose]

Upcoming data privacy laws limit third-party cookies and user-level tracking, pushing strategies toward first-party data, consent-based tracking, and server-side analytics. Marketers must prioritize transparency, adopt privacy-safe tools, and rely more on aggregated insights to maintain performance while staying compliant.

yeah all that info just means it's gonna be a lot harder to get a good picture now. feels like we're back to guessing on some stuff tbh.