Agencies can boost a client’s AI visibility by focusing on how AI tools actually pick and summarize content, not just traditional rankings. So clear, well-structured answers, strong topical authority, and trusted sources matter a lot more now. In my experience, pages that directly answer specific questions (with clean headings, FAQs, and concise explanations) get picked up more by tools like ChatGPT or Google AI Overviews, especially when backed by solid E-E-A-T signals like real expertise, author info, and consistent branding across the web. Also, getting mentioned on reputable sites, forums, and communities helps, since AI models often rely on those signals to decide what’s credible.