Monitoring AI is best achieved through the use of various tools, which come with their unique features, capabilities, and pricing structures. Essentially, essential metrics to be tracked include brand mentions, citations, sentiment, and visibility. These, coupled with the available functionalities of the tools, assist various categories of users, such as agencies, brands, SEOs, and marketers, in making informed decisions and providing more user-centric products and services. Some of the top AI monitoring tools are Profound, Otterly.ai, Surfer AI Tracker, and SE Ranking. Collectively, these platforms present a full spectrum of features ranging from high-level analytics (entity mapping, sentiment analysis) to simple and affordable (keyword/URL tracking, source identification) solutions. As a result, you not only discover the pages that serve as the source for AI answers but also get an insight into how your brand is perceived.
