What is the Spotify Music Festival?

I need help explaining what a Spotify Music Festival is—specifically how it combines live music performances with Spotify’s digital features like personalized playlists, artist discovery, and fan engagement.
 
Instafest is often called the Spotify Music Festival, a well-known third-party web application which creates a dream poster of the festival lineup, depending on your most listened artists. The real world events also take place on Spotify such as Spotify House at CMA Fest and I-Pop Icons.
 
Think of a Spotify Music Festival as a live concert experience powered by Spotify, where you enjoy artists on stage while the app helps you discover new music, get personalized playlists, and feel more connected to the artists and other fans.
 
There is no official recurring "Spotify Music Festival." However, the term typically refers to two things:
  • Instafest: A viral third-party web app that analyzes your listening habits to generate a fictional, shareable three-day festival poster featuring your top artists.
  • Spotify House: Real-world live events and stages hosted by Spotify at major festivals like CMA Fest or Coachella.
 
A Spotify Music Festival is an idea that combines live musical performances with Spotify's digital world. It is a situation where artists are playing in front of the audience, and Spotify is improving the experience by personalized playlists, real-time artist discovery, QR codes or links for instant following of the performers, curated festival playlists, and interactive fan engagement features that link the live event with the app pre, during, and post the festival.
 
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