To make the most of your LinkedIn ads in 2026, sync your ad formats with the buyer's journey: top of funnel awareness requires Video or Thought Leader Ads, the middle is perfect for value, first playbooks sharing via Document Ads, and Lead Gen Forms are used to capture high-intent conversions without friction.
From a strategic point of view, holding the number of your audience at 60, 000 to 400, 000, turning off the "Audience Network" to prevent bot traffic, and waiting for at least two weeks before making optimization changes to give time to the algorithm's learning phase are some of the things you should consider.