Instagram Reels can be up to 90 seconds long, though some accounts may have shorter limits based on updates. Users can choose reel lengths like 15, 30, 60, or 90 seconds while creating or editing content.
Ideal Instagram Reel length is about 15 to 30 seconds. Short and catchy reels tend to do better since they keep the attention of viewers to the end. But, you can add reels of up to 90 seconds in case of necessity.
